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Streetscape Project
Our management expertise in coordination allows
us to provide complete construction site solutions
from basic hoarding to complete building wraps
whilst maintaining a "perfect" streetscape
environment delivering appropriate community messages.
Skins
Every scaffolding site in Australia must by law
be skinned to avoid accidents involving site workers
and the passing general public. Scaffolding is
not a permanent structure and therefore neither
the platform nor the substrata used to wrap the
building is subject to standard regulations.
A building may carry a printed message which
can be seen from far distances but its major impact
is when seen at close range. The benefit of advertising
on such a large scale is that it takes the consumer
by surprise when they are least expecting to receive
any kind of sales pitch or message at all, which
is why road side bill boards (which are subject
to planning restrictions) have been so successful.
Fundamental changes in print and repro technology
make it possible to enlarge images to the size
of a landmark building with no loss of clarity
providing a cost effective method of capturing
tens of thousands of potential clients who may
be passing by car, walking down a street, sitting
on a bus or travelling by train. Stunning true
life images on a grand scale place client brands
and community messages on some of the most impressive
Australian landmarks (and any other building sites)
which by extension delivers the message in an
easy and provocative manner.
- - 52% of the population view billboards
- - 9 million saw a billboard last week!
- - 62% of ABC1s and 65% of chief income earners
see posters at the road side
- - Industry proven track record of success
- - Billboards build brands
- - Informs, memorable and entertaining
- - Targets mass and niche markets
- - Health and safety requirement
Hoardings and foot traffic
In recent years printing technology has advanced
to the point that it is now possible to print
the highest quality full colour graphics directly
onto both flexible and rigid materials.
The advancement in ink technology has meant that
graphics will not fade even in the strongest direct
sunlight.
These factors have allowed us to invest in the
new technology and apply our colour management
skills to produce graphics for outdoor use that
have the quality of any of the best indoor display
graphics.
The emergence of these capabilities has created
a new market where hoardings are used to display
lifestyle and aspirational images alongside community
information to the passing foot traffic.
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